- Page views: A page view is generated every time a user views a page displaying Google ads.
- Clicks: The number of times the ads were clicked on in the given reporting period.
- Page CTR (Click-through rate): The number of ad clicks divided by the number of page views.
- CPC (Cost per click): The average amount paid by the advertisers for each ad click. Page.
- RPM (Revenue per mille): This is revenue per 1,000 page views.
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