Useful Adsense Terms

• Page views: A page view is generated every time a user views a page displaying Google ads.
• Clicks: The number of times the ads were clicked on in the given reporting period.
• Page CTR (Click-through rate): The number of ad clicks divided by the number of page views. 
• CPC (Cost per click): The average amount paid by the advertisers for each ad click. Page.
• RPM (Revenue per mille): This is revenue per 1,000 page views.

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• Posted on: 2:25 PM
• Posted by: T. Shameem
• Tags: adsense, cpc meaning, ctr meaning, info, terminology
• Comments: No comments